The landing page development for the Suunto Vertical 2 project included the planning, design and development of an advanced, interactive product presentation page within the Magento 2 system. For our client Urarstvo Lečnik, in collaboration with the Finnish company Suunto, we created a high-performance landing page that effectively showcases the key features of the new Suunto Vertical 2 sports watch.The landing page development process included the implementation of complex animations, a 360° product view, LED functionality simulation and optimization for seamless performance across all devices. Special emphasis was placed on user experience (UX), loading speed and SEO optimization, ensuring better search engine visibility and higher conversion rates.

With a modern approach to landing page development, we delivered a digital experience that combines premium design, advanced technology and clear communication of the product’s value.

Izdelava pristajalne strani Suunto Vertical 2

INTERAKTIVNI ELEMENTI PRISTAJALNE STRANI SUUNTO RUN

Promotional Video

Aligned with the slogan “Built for adventures”, we integrated an autoplay promotional video of the Suunto Vertical 2 that immediately captures the visitor’s attention.

The video serves as a dynamic visual feature that encourages user interaction and invites viewers to watch the full content in fullscreen mode. It effectively highlights the key benefits of the Suunto Vertical 2 while creating a more immersive and engaging user experience.

Izdelava pristajalne strani Suunto Vertical 2
Izdelava pristajalne strani Suunto Vertical 2

Integrated LED Light Functionality

One of the standout innovations of the Suunto Vertical 2 is the integrated LED light within the watch casing.

To showcase this feature, we developed an advanced on-page simulation that replicates the LED functionality. Visitors can:

  • turn the light on and off
  • adjust brightness levels
  • switch to night (red) mode
  • activate SOS mode and
  • enable “breathing” mode

This interactive simulation provides a realistic and engaging way to experience the feature, significantly enhancing user engagement and product understanding.

360° Product View

We implemented a fully interactive 360° product viewer, allowing users to explore the Suunto Vertical 2 from every angle.

By simply dragging or swiping, visitors can rotate the watch and examine its design details from all perspectives, creating a more immersive product experience.

Izdelava pristajalne strani Suunto Vertical 2
Izdelava pristajalne strani Suunto Vertical 2

Map & Navigation Animation

Advanced mapping and navigation capabilities are among the key features of the Suunto Vertical 2, so we brought this functionality to life directly on the landing page.Through a custom animation, users can see a zooming map interface within the watch display, demonstrating intuitive navigation and route tracking. This visual storytelling is reinforced by the message: “Choose your path, choose your adventure.”
Urarstvo Lečnik
Until 1990, Urarstvo Lečnik was primarily known for its high-quality, expert watch servicing. Today, it’s a go-to destination for timepieces for all generations. Their wide range includes well-known brands such as Gul, Diesel, Fossil, DKNY, Armani, Danish Design, Calvin Klein, Michael Kors, Jacques Lemans, Certina, Tissot, Suunto, and Adidas. For those who struggle to get up in the morning, they also offer a large selection of alarm clocks that combine functionality with stylish design. Urarstvo Lečnik still provides top-notch servicing for all types of watches. In addition to complex repairs of pocket watches, wristwatches, wall clocks, and alarms, they also replace batteries and straps. And if a watch can’t be fixed, their team is happy to help you choose a suitable replacement. To make special occasions like anniversaries, birthdays, or other milestones truly memorable, they also offer engraving services. Watches have long been our faithful companions - but their role has evolved. Today, they’re more than just timekeepers. They’re fashion statements that reflect global trends and your personal style.
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