For K.R.E.S. d.o.o., a company specialising in exhibition engineering, we designed and developed a completely new website that reflects their creativity, technical expertise and international presence. Rather than creating a conventional corporate website, we built a modern and visually engaging digital experience featuring numerous custom developed animations and interactive elements.Movement, photography and typography respond to the visitor’s scrolling, guiding them through the content in a more dynamic way – much like K.R.E.S. guides its clients from the initial idea to the final execution of an exhibition stand.The website was developed in both Slovenian and English, with the two language versions fully interconnected. When switching languages, visitors remain on the corresponding page or project rather than being redirected back to the homepage.
INTERAKTIVNI ELEMENTI PRISTAJALNE STRANI SUUNTO RUN
A first impression that captures attention
We wanted visitors to immediately get a sense that K.R.E.S. does not create ordinary exhibition spaces. With this in mind, we designed the opening sequence as an animated visual introduction to the brand.
When the website loads, the K.R.E.S. logo is gradually drawn onto the screen, while details from different exhibition stands move in the background across five vertical columns. From there, the animation naturally leads visitors into the rest of the website, with content progressively revealed as they scroll.
Information brought to life through motion
We wanted to present the company’s key strengths and way of working differently from a conventional list of services. To achieve this, we developed an interactive mind-map-inspired section that gradually builds itself as the visitor moves through the page.
The animation is more than a visual effect. It breaks a larger amount of information into individual steps, creating a clearer and more memorable presentation that visitors can explore at their own pace.
Projects you won’t overlook
Completed projects are one of the most important showcases of the quality of K.R.E.S.’s work, so we wanted to move beyond the standard image grid on the homepage.
We developed a horizontal scrolling presentation of five featured or latest projects. When visitors reach this section, it is temporarily pinned to the screen, while continued vertical scrolling moves the projects horizontally from left to right.
The result is a project showcase that is not only visually engaging, but also serves a clear purpose – giving key projects greater visibility and showcasing the breadth of company’s work.
Every project has its own story
We also paid special attention to individual project pages. Instead of a standard slider, we developed a custom responsive horizontal gallery that automatically moves images across the screen while simultaneously responding to the visitor’s scrolling. This keeps the photography a dynamic part of the experience, even while visitors are simply exploring the project content.
Behind the scenes, we created a system that allows the client to easily add new projects, organise them and select which projects should be featured on the homepage. This means the website can continue to grow alongside K.R.E.S. and its portfolio of new exhibition stand projects.
We are extremely pleased with our new website. Even though we were a demanding client, the entire process went smoothly. The Arssa team listened carefully to our wishes while also providing professional guidance and advice throughout the project. The website is modern, elegant and easy to navigate - exactly what we wanted. We would happily recommend Arssa agency to anyone looking for a new website or a refresh of an existing one, and who values quality and a professional approach. Thank you for all your support and for the excellent work!
K.R.E.S. d.o.o.
K.R.E.S. d.o.o. is an exhibition engineering company founded in 1991, building on a rich tradition that dates back to the marketing activities of the Iskra corporation in the late 1960s. Through in-depth analysis, planning, creative concepts and operational execution, K.R.E.S. helps its clients address complex communication challenges and provides comprehensive support in the planning and execution of exhibition projects.
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